Eli Peters
Hi,
I’m Eli.
I design products and systems that bring clarity, speed, and real-world impact.
I help teams untangle complexity and ship smarter.
Product designer with 10+ years designing complex systems in banking, fintech, SaaS, and enterprise tools. Known for shaping strategy, unblocking ambiguity, and delivering clarity at scale alongside product and engineering.
Full portfolio is shared live to respect to protect sensitive company context and strategy. This is a curated sample.
Samples from my portfolio
This is a glimpse at how I design for scale and clarity. These samples are intentionally high-level. Full case studies, results, and design trade-offs are reserved for private conversations to respect NDAs and sensitive business strategy.
If this resonates, let’s talk.
Atlassian talent
Flexible workforce management
Problem
Workforce planning was fragmented. Only 7% of leaders felt confident in how their teams connected to strategy.
Role
- Led product, design, and delivery for 0→1 launch.
- Unblocked scope, set vision, and orchestrated 6 squads across product, engineering, legal, and content.
- Owned alignment and phased rollout to general access.
Outcomes
- Shipped MVP in 4 months.
- Became a core pillar of Atlassian’s public Strategy Collection.
- Drove faster, clearer, strategic workforce decisions.
Full context, vision, and roadmap discussed live.
Scotiabank onebank
Scaling digital banking across 8 countries
Problem
Obtaining a banking product, from application to fulfillment, was slow, manual, and inconsistent across 8 countries. Customers dropped off and staff lacked visibility, putting $41M in annual value at risk.
Role
- Led design across application, onboarding, and fulfillment journeys.
- Turned regulatory complexity into clear, scalable flows.
- Aligned product, engineering, legal, and operations.
- Mentored junior designers.
Outcomes
- Replaced 20-step legacy flows with one flexible system.
- Launched in 8 markets with multilingual, multi-legal support.
- Delivered 2x mobile adoption, 3x digital sales, and +33 NPS increase.
Deeper flows, trade-offs, and customer insights shared in live walkthrough sessions.
RBC business banking
Modernizing business payments
Problem
$450M in revenue was at risk due to fragmented tools, manual processes, and approval delays, causing churn for clients and inefficiencies for internal teams.
Role
- Led design for the payments modernization stream.
- Aligned product, engineering, and business stakeholders.
- Worked with clients directly to simplify business logic.
- Elevated visual craft and contributed to the design system.
Outcomes
- Migrated 2,500 clients through a successful pilot and phased rollout.
- Improved client retention, increased platform adoption, and accelerated transaction speed.
Detailed flows, design decisions, and measurable results are shared in a live walkthrough.
Want the
full story?
Let’s talk.
This portfolio is a curated sample. Full case studies and deeper insights are available in live conversations.
If this resonates, I’d love to connect.
Copyright © 2025 Eli Peters. All Rights Reserved.
Eli Peters
Hi, I’m Eli.
I design products and systems that bring clarity, speed, and real-world impact.
I help teams untangle complexity and ship smarter.
Product designer with 10+ years designing complex systems in banking, fintech, SaaS, and enterprise tools. Known for shaping strategy, unblocking ambiguity, and delivering clarity at scale alongside product and engineering.
Full portfolio is shared live to respect to protect sensitive company context and strategy. This is a curated sample.
Samples from my portfolio
This is a glimpse at how I design for scale and clarity. These samples are intentionally high-level. Full case studies, results, and design trade-offs are reserved for private conversations to respect NDAs and sensitive business strategy.
If this resonates, let’s talk.
Atlassian talent
Flexible workforce management
Problem
Workforce planning was fragmented. Only 7% of leaders felt confident in how their teams connected to strategy.
Role
- Led product, design, and delivery for 0→1 launch.
- Unblocked scope, set vision, and orchestrated 6 squads across product, engineering, legal, and content.
- Owned alignment and phased rollout to general access.
Outcomes
- Shipped MVP in 4 months.
- Became a core pillar of Atlassian’s public Strategy Collection.
- Drove faster, clearer, strategic workforce decisions.
Full context, vision, and roadmap discussed live.
Scotiabank onebank
Scaling digital banking across 8 countries
Problem
Obtaining a banking product, from application to fulfillment, was slow, manual, and inconsistent across 8 countries. Customers dropped off and staff lacked visibility, putting $41M in annual value at risk.
Role
- Led design across application, onboarding, and fulfillment journeys.
- Turned regulatory complexity into clear, scalable flows.
- Aligned product, engineering, legal, and operations.
- Mentored junior designers.
Outcomes
- Replaced 20-step legacy flows with one flexible system.
- Launched in 8 markets with multilingual, multi-legal support.
- Delivered 2x mobile adoption, 3x digital sales, and +33 NPS increase.
Deeper flows, trade-offs, and customer insights shared in live walkthrough sessions.
RBC business banking
Modernizing business payments
Problem
$450M in revenue was at risk due to fragmented tools, manual processes, and approval delays, causing churn for clients and inefficiencies for internal teams.
Role
- Led design for the payments modernization stream.
- Aligned product, engineering, and business stakeholders.
- Worked with clients directly to simplify business logic.
- Elevated visual craft and contributed to the design system.
Outcomes
- Migrated 2,500 clients through a successful pilot and phased rollout.
- Improved client retention, increased platform adoption, and accelerated transaction speed.
Detailed flows, design decisions, and measurable results are shared in a live walkthrough.
Want the full story?
Let’s talk.
This portfolio is a curated sample. Full case studies and deeper insights are available in live conversations.
If this resonates, I’d love to connect.
Copyright © 2025 Eli Peters. All Rights Reserved.
Eli Peters
Hi, I’m Eli.
I design products and systems that bring clarity, speed, and real-world impact.
I help teams untangle complexity and ship smarter.
Product designer with 10+ years designing complex systems in banking, fintech, SaaS, and enterprise tools. Known for shaping strategy, unblocking ambiguity, and delivering clarity at scale alongside product and engineering.
Full portfolio is shared live to respect to protect sensitive company context and strategy. This is a curated sample.
Samples from my portfolio
This is a glimpse at how I design for scale and clarity. These samples are intentionally high-level. Full case studies, results, and design trade-offs are reserved for private conversations to respect NDAs and sensitive business strategy.
If this resonates, let’s talk.
Atlassian talent
Flexible workforce management
Problem
Workforce planning was fragmented. Only 7% of leaders felt confident in how their teams connected to strategy.
Role
- Led product, design, and delivery for 0→1 launch.
- Unblocked scope, set vision, and orchestrated 6 squads across product, engineering, legal, and content.
- Owned alignment and phased rollout to general access.
Outcomes
- Shipped MVP in 4 months.
- Became a core pillar of Atlassian’s public Strategy Collection.
- Drove faster, clearer, strategic workforce decisions.
Full context, vision, and roadmap discussed live.
Scotiabank onebank
Scaling digital banking across 8 countries
Problem
Obtaining a banking product, from application to fulfillment, was slow, manual, and inconsistent across 8 countries. Customers dropped off and staff lacked visibility, putting $41M in annual value at risk.
Role
- Led design across application, onboarding, and fulfillment journeys.
- Turned regulatory complexity into clear, scalable flows.
- Aligned product, engineering, legal, and operations.
- Mentored junior designers.
Outcomes
- Replaced 20-step legacy flows with one flexible system.
- Launched in 8 markets with multilingual, multi-legal support.
- Delivered 2x mobile adoption, 3x digital sales, and +33 NPS increase.
Deeper flows, trade-offs, and customer insights shared in live walkthrough sessions.
RBC business banking
Modernizing business payments
Problem
$450M in revenue was at risk due to fragmented tools, manual processes, and approval delays, causing churn for clients and inefficiencies for internal teams.
Role
- Led design for the payments modernization stream.
- Aligned product, engineering, and business stakeholders.
- Worked with clients directly to simplify business logic.
- Elevated visual craft and contributed to the design system.
Outcomes
- Migrated 2,500 clients through a successful pilot and phased rollout.
- Improved client retention, increased platform adoption, and accelerated transaction speed.
Detailed flows, design decisions, and measurable results are shared in a live walkthrough.
Want the full story? Let’s talk.
This portfolio is a curated sample. Full case studies and deeper insights are available in live conversations.
If this resonates, I’d love to connect.
Copyright © 2025 Eli Peters. All Rights Reserved.
Eli Peters
Hi, I’m Eli.
I design products and systems that bring clarity, speed, and real-world impact.
I help teams untangle complexity and ship smarter.
Product designer with 10+ years designing complex systems in banking, fintech, SaaS, and enterprise tools. Known for shaping strategy, unblocking ambiguity, and delivering clarity at scale alongside product and engineering.
Full portfolio is shared live to respect to protect sensitive company context and strategy. This is a curated sample.
Samples from my portfolio
This is a glimpse at how I design for scale and clarity. These samples are intentionally high-level. Full case studies, results, and design trade-offs are reserved for private conversations to respect NDAs and sensitive business strategy.
If this resonates, let’s talk.
Atlassian talent
Flexible workforce management
Problem
Workforce planning was fragmented. Only 7% of leaders felt confident in how their teams connected to strategy.
Role
- Led product, design, and delivery for 0→1 launch.
- Unblocked scope, set vision, and orchestrated 6 squads across product, engineering, legal, and content.
- Owned alignment and phased rollout to general access.
Outcomes
- Shipped MVP in 4 months.
- Became a core pillar of Atlassian’s public Strategy Collection.
- Drove faster, clearer, strategic workforce decisions.
Full context, vision, and roadmap discussed live.
Scotiabank onebank
Scaling digital banking across 8 countries
Problem
Obtaining a banking product, from application to fulfillment, was slow, manual, and inconsistent across 8 countries. Customers dropped off and staff lacked visibility, putting $41M in annual value at risk.
Role
- Led design across application, onboarding, and fulfillment journeys.
- Turned regulatory complexity into clear, scalable flows.
- Aligned product, engineering, legal, and operations.
- Mentored junior designers.
Outcomes
- Replaced 20-step legacy flows with one flexible system.
- Launched in 8 markets with multilingual, multi-legal support.
- Delivered 2x mobile adoption, 3x digital sales, and +33 NPS increase.
Deeper flows, trade-offs, and customer insights shared in live walkthrough sessions.
RBC business banking
Modernizing business payments
Problem
$450M in revenue was at risk due to fragmented tools, manual processes, and approval delays, causing churn for clients and inefficiencies for internal teams.
Role
- Led design for the payments modernization stream.
- Aligned product, engineering, and business stakeholders.
- Worked with clients directly to simplify business logic.
- Elevated visual craft and contributed to the design system.
Outcomes
- Migrated 2,500 clients through a successful pilot and phased rollout.
- Improved client retention, increased platform adoption, and accelerated transaction speed.
Detailed flows, design decisions, and measurable results are shared in a live walkthrough.
Want the full story? Let’s talk.
This portfolio is a curated sample. Full case studies and deeper insights are available in live conversations.
If this resonates, I’d love to connect.
Copyright © 2025 Eli Peters. All Rights Reserved.
